This Cookie Policy (“Cookie Policy”) applies to the website available at www.endecarb.ai(“Website”), operated by EnDecarb.ai Private Limited (“EnDecarb.ai”, “We”, “Us”, or “Our”), a company incorporated under the Companies Act, 2013, having its registered office at Blue One Square, 5th Floor, Udyog Vihar Phase 4, Sector 18, Gurugram, Haryana – 122016, India.
This Cookie Policy explains what cookies and similar tracking technologies are, why we use them on the Website, what types of cookies we use, and how you can control or withdraw your consent to their use.
This Cookie Policy should be read together with our Privacy Policy and Terms of Use. This Cookie Policy is an electronic record under the Information Technology Act, 2000 and is generated by a computer system. It does not require any physical, electronic, or digital signature.
By continuing to browse or use the Website, you acknowledge that you have read and understood this Cookie Policy and, where required, you consent to our use of cookies as described herein.
1. What Are Cookies?
A cookie is a small text file stored on your device when you visit a website. It allows the website to recognise your device and remember your preferences or actions across pages and visits.
We may also use similar technologies such as web beacons, pixel tags (placed by Google, Meta, and LinkedIn to track conversions), and browser local storage. All references to “cookies” in this Policy include these technologies unless otherwise stated.
We do not use cookies to collect sensitive personal data such as financial information, health data, or government identification numbers.
2. Why We Use Cookies
EnDecarb.ai uses cookies and tracking technologies on the Website for the following purposes:
- To ensure the Website functions correctly and securely, including enabling you to navigate between pages, submit forms, and access information
- To remember your preferences and settings, such as language selection and cookie consent choices, so your experience on the Website is consistent across visits
- To understand how visitors use the Website, including which pages are most visited, how long users stay, and where they navigate from, so that we can continuously improve the Website's content and performance
- To measure the effectiveness of our marketing campaigns on third-party platforms such as Google and LinkedIn, and to deliver relevant advertisements to users who have previously visited our Website
- To support the display of our newsletter subscription features and social media content integrations
3. Types of Cookies We Use
We use both first-party cookies (set directly by EnDecarb.ai) and third-party cookies (set by external service providers through our Website). We categorise the cookies used on our Website as follows:
3.1 Strictly Necessary Cookies
These cookies are essential for the Website to function correctly and cannot be disabled. They enable core features such as page navigation, form submission, security controls, and session management. You cannot opt out of strictly necessary cookies while continuing to use the Website.
3.2 Analytics and Performance Cookies
These cookies help us understand how visitors interact with the Website by collecting anonymous, aggregated data on pages visited, time spent on the site, navigation paths, and traffic sources. We use Google Analytics for this purpose. This data does not identify you personally.
3.3 Functional Cookies
These cookies allow the Website to remember the choices you make and provide a more personalised experience. For example, they remember your language preference and whether you have already accepted or declined our cookie consent banner. These cookies do not track your browsing activity outside of our Website.
3.4 Marketing and Advertising Cookies
These cookies are used to track your interactions with our Website in order to deliver relevant advertisements on third-party platforms such as Google and Meta. They are also used to limit the number of times you see the same advertisement and to measure the overall effectiveness of our advertising campaigns.
3.5 Social Media Cookies
We use the LinkedIn Insight Tag to track page views and conversions from LinkedIn campaigns, and to enable demographic reporting on the professional audience visiting our Website. This cookie is set by LinkedIn and is subject to LinkedIn's own privacy and cookie policy.
The following table sets out the specific cookies currently used on our Website:
| Cookie Category | Cookie Name / Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| Strictly Necessary | Session ID, CSRF token | Essential for website to function. Enables form submissions, page navigation, and security checks. Cannot be disabled. | Session | First-party |
| Analytics / Performance | Google Analytics (_ga, _gid, _gat) | Collects anonymous data on how visitors use the website — pages visited, time spent, navigation paths, and traffic sources. Helps us improve website performance and content. | Up to 2 years | Third-party |
| Functional | Language preference, consent record | Remembers your preferences such as language selection and cookie consent choices so you do not have to re-enter them on each visit. | Up to 1 year | First-party |
| Marketing / Advertising | Google Ads, Meta Pixel (fbp, fbc) | Tracks website interactions to deliver relevant advertisements on Google and Meta platforms. Used to measure campaign effectiveness and limit repetitive ad exposure. | Up to 90 days | Third-party |
| Social Media | LinkedIn Insight Tag | Tracks page views and conversions from LinkedIn campaigns. Enables LinkedIn retargeting and demographic reporting for professional audience engagement. | Up to 90 days | Third-party |
Note: The specific cookies listed above may be updated from time to time as we add or remove third-party services. We will update this Cookie Policy when we make any significant changes to the cookies we use.
4. First-Party and Third-Party Cookies
First-party cookies are set directly by EnDecarb.ai and are used exclusively to provide you with the Website's functionality and to improve your experience on our Website.
Third-party cookies are placed on your device by external parties such as Google, Meta, and LinkedIn through our Website. EnDecarb.ai does not control the data collection, storage, or processing practices of these third parties. Third-party cookies are governed solely by the respective privacy and cookie policies of those third parties:
- Google Privacy Policy: policies.google.com/privacy
- Meta Privacy Policy: www.facebook.com/privacy/policy
- LinkedIn Privacy Policy: www.linkedin.com/legal/privacy-policy
5. Persistent Cookies and Session Cookies
Session cookies are temporary and are automatically deleted from your device when you close your web browser. We use session cookies to track your navigation within a single visit to the Website and to maintain the security of your session.
Persistent cookies remain on your device for a defined period after you close your browser. They are used to remember your preferences across multiple visits, to record your consent to our Cookie Policy, and to support our analytics and marketing activities. The duration of each persistent cookie is set out in the cookie table in Section 3 above.
6. Do These Cookies Collect Personal Data or Identify Me?
Strictly necessary and functional cookies generally do not collect personal data that can identify you individually. Analytics cookies collect data on an anonymous and aggregated basis and cannot be used to identify you personally.
Marketing and social media cookies may collect information that is associated with your browser or device and can be used by third parties such as Google, Meta, and LinkedIn to identify you across different websites for the purposes of targeted advertising.
Where any cookies collect data that constitutes personal data under applicable law, such data is processed in accordance with our Privacy Policy.
7. Your Consent and the Cookie Banner
When you first visit the Website, you will see a cookie consent banner. This banner gives you the ability to:
- Accept all cookies (strictly necessary, analytics, functional, marketing, and social media)
- Accept only strictly necessary cookies and decline all optional cookies
- Manage your preferences and choose which categories of cookies to accept or decline
Your consent preferences are recorded and stored so that you are not asked again on each visit. We maintain records of user consent in a secure and auditable manner for compliance purposes.
In accordance with the Digital Personal Data Protection Act, 2023, we obtain your consent before placing any non-essential cookies on your device. Strictly necessary cookies do not require consent as they are essential for the Website to function.
8. How to Decline or Withdraw Your Consent
8.1 Through the Cookie Consent Widget
You can access and update your cookie preferences at any time by clicking the cookie settings widget available at the bottom of the Website. This allows you to withdraw consent for any non-essential cookie categories without affecting your ability to use the Website.
8.2 Through Your Browser Settings
Most web browsers allow you to control cookies through their settings. You can configure your browser to block all cookies, block only third-party cookies, clear all cookies when you close the browser, or notify you when a cookie is placed on your device.
Please note that if you disable or block cookies through your browser, you may be unable to access certain features or pages of the Website. You can find instructions for commonly used browsers at:
- Google Chrome: support.google.com/chrome/answer/95647
- Mozilla Firefox: support.mozilla.org
- Microsoft Edge: support.microsoft.com
- Apple Safari: support.apple.com
8.3 Opt-Out from Third-Party Advertising
You may also opt out of interest-based advertising from Google and Meta directly through their platforms:
- Google Ads Settings: adssettings.google.com
- Meta Ad Preferences: www.facebook.com/ads/preferences
- LinkedIn Ad Settings: www.linkedin.com/psettings/advertising
9. Retention of Cookie Data
Data collected through cookies will not be retained for longer than is necessary to fulfil the purposes for which it was collected. Session cookies are deleted when you close your browser. Persistent cookies are retained for the duration specified in the cookie table in Section 3. You can delete cookies stored on your device at any time through your browser settings.
10. Governing Law and Jurisdiction
This Cookie Policy and your use of the Website shall be governed by and construed in accordance with the laws of India. You agree to submit to the exclusive jurisdiction of the courts at Gurugram, Haryana, India for any disputes arising from or in connection with this Cookie Policy.
11. Changes to This Cookie Policy
We reserve the right to amend or update this Cookie Policy from time to time to reflect changes in the cookies we use, our practices, applicable law, or regulatory requirements including the Digital Personal Data Protection Act, 2023. We will publish the updated Cookie Policy on the Website and revise the Last Updated date at the top of this document.
Your continued use of the Website after any amendment shall constitute your acceptance of the updated Cookie Policy. Where changes are material, we will display a prominent notice on the Website.
12. Contact Us
Email: contact@endecarb.ai
Website: www.endecarb.ai
Address:Blue One Square, 5th Floor, Udyog Vihar Phase 4, Sector 18, Gurugram, Haryana – 122016, India
Grievance Officer:Ankit Kumar, Co-Founder & COO, EnDecarb.ai Private Limited